History

Tanzania is a country rich in folklore and legend. At the time of tanzanite's discovery, local Maasai communities wove bold and colorful stories around the creation of this exceptional stone. They told that the land was set ablaze by a bolt of lightning, and that the heat from this magic 'fire from the sky' transformed crystals on the ground into shimmering blue-violet gems. When the last cinders dissolved into the earth and the thick smoke settled, awestruck tribesmen filled their pouches with the mystical stones, intuitively knowing that these jewels would bring a better life.

Created over 550 million years ago when the continents collided, tanzanite owes its existence to a cataclysm little short of a geological miracle. A gem so exotic and so rare that it is found exclusively in an area just a few (about 4) kilometers long. The area is called Merlani and lies between Mount Kilimanjaro and the Olduvai Gorge. The only nearby town of any note is that of Arusha, really just a village approximately 50kms to the northwest. This geology is rendered even rarer by the fact that the source is finite. Those fortunate enough to already own tanzanite, or those who purchase it in the next decade or so, will be the only first-time owners. For the rest that are privileged enough to inherit, tanzanite will be an heirloom.

The actual discovery of tanzanite remains something of a mystery. Although there are numerous versions, it is not known for certain who found the first crystal. The most widely accredited narrative suggests that in July of 1967, Ali Juuyawatu, a local Maasai tribesman, found a piece of translucent crystal near Mount Kilimanjaro. Fascinated by its blue-violet hue, he shared his find with Manuel D'Souza, a tailor by profession and prospector by passion, who was looking for rubies in the region.

Believing the find to be vibrant sapphire, D'Souza had no idea he had stumbled on an entirely new specimen. Gemological tests revealed that the crystal had a composition more complex than sapphire, and that its color was more intriguing, more alluring, and more exotic than any other gemstone.

Tanzanite owes its worldwide success to the New York jewelers, Tiffany & Company whose phenomenal success story is due in part to the creative designing and clever marketing, but above all to a passionate interest in all things mineral. It was the great grandson of Louis Comfort Tiffany, Henry Platt, who upon seeing the first Tanzanite became so excited that he immediately set about organizing a marketing campaign. It was Platt who named the gem Tanzanite after it's country of origin, Tanzania. According to Platt, Tanzanite was going to be the new colored gemstone sensation of the 20th Century and proclaimed "Tanzanite is the most important gemstone discovery in over 2000 years".
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21st Century

Tanzanite is the December birthstone and is increasingly regarded as the birthstone, irrespective of the month, as a celebration of new life and new beginnings. Maasai custom underlines the authenticity of this association. Since its discovery, tanzanite has represented transformation and a better life for the people of Tanzania. Blue is, and has always been, a sacred, spiritual color to the Maasai. According to age old custom only women who have been blessed with fertility, with the miracle of new life, have the honor of wearing blue beads and garb. A modern Maasai tradition has evolved, whereby Maasai chiefs give tanzanite to their wives on the birth of a baby to bestow upon the child a healthy, positive and successful life.

Besides being recognized as the birthstone tanzanite will, because of its limited availability, become the gemstone of just one generation, adding to its appeal as an heirloom, to be handed down to future generations. In 1997, Tanzanite was lifted to an all time high when it featured in the movie Titanic, which starred Leonardo Di Caprio and Kate Winslet as the ill-fated lovers of the infamous ship's doomed maiden voyage. Actress Kate Winslet (Rose) donned a stunning heart shaped Tanzanite pendant surrounded with diamonds named the "Heart of the Ocean."

Beauty

Tanzanite's exquisite color, poised intriguingly between blue and violet, is unlike any other gemstone. There is a wide and varied range of hues, catering to different tastes. In its rough form, tanzanite is uniquely trichroic radiating three different colors from each of its crystallographic axes, namely blue, violet and burgundy. Once cut and polished, it becomes a kaleidoscope of royal blue, violet, indigo, lilac and periwinkle. It is this unique color, vibrant, individual and youthful, that gives tanzanite a strong, immediately recognizable identity and contributes to its special positioning in both the gemstone and the fine jewelry markets. Tanzanite's color is free from any existing or outdated associations and provides instant emotional appeal to the world's jewelry wearers. Tanzanite Blue is the color of Fashion amd Inspiration. Tanzanite is the hottest Fashion Accessory right now....

Harder and harder to find

Tanzanite is regarded as being a 'blue-chip' investment due to its rarity and value. We are living during what has become known as the 'tanzanite generation', where it is still possible to be a first time owner of a tanzanite. With a finite supply from a single source, tanzanite is an heirloom to be passed on from generation to generation.

The price of Tanzanite has obviously risen due to the ratio of supply and demand (and can only continue to do so) with high grades of Tanzanite selling for as much as US$2000 per carat or more. Like most other gems, when the carat weight of a tanzanite increases, its price per carat goes up. It is still possible however to buy top quality Tanzanite for around the US$700 mark in the smaller sizes such as 1 to 3 carats.

Tanzanite has been available in the world since the late 1960's and has become one of the most coveted precious gems on the planet.